Sebastián López Garcia

• Develop and execute digital content strategies for multiple brands, including planning, production, and cross-platform publishing.
• Create and manage audiovisual content (reels, TikToks, carousels, and stories) optimized for engagement and organic reach.
• Oversee community management: respond to comments, encourage interaction, and build brand loyalty.
• Analyze performance metrics (reach, engagement, CTR) and prepare weekly reports for optimization and decision-making.
• Produce social media content for Godineando, a podcast focused on workplace culture, including filming, editing, and distribution.

• Support internal communication initiatives through newsletters, videos, posters, and multimedia materials.
• Design templates and corporate communication guides aligned with brand identity and tone.
• Assist in the development of internal campaigns focused on culture, safety, and employee engagement.
• Coordinate photo and video coverage for internal events and corporate activities.

Coordinate editorial teams for the Atlas, Tijuana, Chivas, Toluca, and Santos Laguna sections, planning weekly coverage and content assignments.
• Lead editorial planning: define topics, review writing, grammar, narrative coherence, and visual quality prior to publication.
• Implement SEO and storytelling strategies to increase article visibility on the homepage and main sections.
• Recruit, train, and mentor new writers, fostering their development in digital journalism and strengthening content quality.
• Manage coordination between editorial teams, ensuring tone consistency, factual accuracy, and on-time delivery.